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Streetwear Origins

Clothing is an essential aspect of livelihood, and it is crucial that we are concerned about where our clothes originate. Wear apparel made with the environment's sustainability in mind!
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AirDon is a special collection that carries important message. Find out who and what stands behind "The City King" and let yourself be inspired!
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Urban fashion made a mark in the last 30 years that no one expected. Millennials and Gen Z feel very confident and comfortable in urban apparel. This fashion movement is a globally accepted style, not mere street fashion as it is here to stay and go beyond the boundaries of normal.
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Fashion is everchanging but surfing culture is not. The spread of surfing culture throughout the centuries has led to different understandings and representations of it. This also means clothes and fashion. Find out more about the surfing streetwear culture and clothing.
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For many years magazines were the leading news outlet in the rap world. Publishing agencies figthing over artists, editors over content and visual effects staff over covers.

We are going to look into the top magazine industry leaders that made hip hop news platforms what they are today... 

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As most of us can see in the last few years hip-hop is not just plain hip-hop. You can see the mesh in genres with country, punk, rock, and even metal.

With all the emotions floating around this newborn style of music, people were able to connect with these performers on an emotional level, striving to be like them, thus copying their fashion choices and more...

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A whole genre on its own, sneakers have always been an inseparable part of every fit. Finding numerous reasons to excel through the fashion world brands get more and more creative. Let's see the basics and find out from where your favourite kicks are inspired from.  
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Iconic fits, contemporary combos, and essentials for the casualty of your day. Diving into the world of streetwear we have to mention the basic items that got the movement Poppin. From top to bottom we are going to explore the variations that make streetwear what it is.

After all, everything starts somewhere.

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In the making of history, the word “urban” plays a big part in the fashion and music industries, and culture as a whole. With a shaky start and racial partition, it evolved into something positive that represents a sort of ecosystem where everyone who wishes to be part of a movement can join. That way we can be one with this ever-growing community.

This evolvement leads to success, do you want to be a part of it?

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For a minute the urban clothing and velour suits were steaming amongst the “youngins” impacting fashion as we know it. Here are some of the old school brands that influenced heavily the street fashion community. 
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Do you want to see change or do you want to be a part of it?

The starting point of every innovation and every trend begins with an idea. Streetwear is no different, you have to be bold enough to create your persona. To be visible in the forest of visionaries. We strive to be the best version of ourselves and create our idea, do you?  

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Is your way of dressing a way of life for you?

Nowadays, streetwear is a culture and life for so many people out there. Streetwear differs from continent to continent but it all comes down to 2 things - who is your inspiration and what culture do you follow. Are you really bold enough to follow the streetwear trend?
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